As a freelancer embracing opportunities and leads like a private investigator-I’ve come across some very interesting circumstances. These situations have become synonymous with most clients and situations which led me to write this piece.
When deciding to take on a project whether its paid or not I’ve understood in the last few years that if the client is looking for: a) money b)fame c)endorsement with any of the work you will be doing for them, you are most definitely headed for disaster! Rather than any one of those three driving forces, a client looking to understand what the social media machine means to their business and to themselves as owner/CEO of the business is a key component to my willingness to work with them.
The progress the client/potential client has made since they’ve embraced any form of media-whether it’s a website, Facebook, Twitter, MySpace etc. will translate into how fruitful or complicated the undertaking of the assignment will be.
Clients/partners/collaborators can fall into a few categories:
Client 1: has no idea what social media is but needs help and is open to listen and learn
Client 2: has no idea what ‘new age’ promotion is and unwilling to listen/learn or relinquish control over to you
Client 3: has an idea about social media but doesn’t understand how it can grow a business (but uses it personally-sometimes a little too personally)
Client 4: making very little effort and wants to hand everything over to you to take over (ideal but comes at a cost-financially and brand marketing wise)
Client 5: has an idea what SM is/does but doesn’t use it for business and wants their work/brand/company to speak for itself (possibly living in a bubble or under a rock)
I am not pointing this breakdown at anyone in particular but I’m sure anyone working in the event promotion, marketing, public relations or social media industries would understand the path I’m trying to follow with this article.
If your client does not know how they can highlight their business, service, art, image, brand to the public-no amount of assistance from the best team will help.
So far I’ve found that the clients I prefer to work with and the ones with the most successes or growth besides making money are the ones who’ve tried and (need an extra hand), or those who are starting social media or promotion from the ground up. On the other hand existing brands making transitions from the old style to the ‘new school’ are at a major advantage to grow their reach and influence by tweaking their message.
Brands or entities with a huge fan base or stellar image or body of work can and do grow their businesses in areas they had never imagined possible.
I promise you that anyone seeing your vision as an artist, musician, business, brand will want to do what’s best to see you succeed.
Remember, your work is as good as your client’s efforts! Visit us over at @urbcomgrp_pr for tips and tricks!